South African golf apparel brand BooYaa joins leading US junior golf championship platform

South African lifestyle golf apparel brand BooYaa Golf has been named the Official Membership Apparel Sponsor of the Notah Begay III Junior Golf National Championship (NB3 JGNC), one of the most prominent junior golf championship platforms in the United States.

The partnership will see every NB3 member receive exclusive BooYaa Golf apparel as part of their membership benefits, including a premium BooYaa Golf hat and shirt. NB3 tournament staff will also wear BooYaa Golf apparel at select championship and regional events throughout the season, placing the brand front and centre across the series’ competitions and broadcasts.

Founded by four-time PGA Tour winner Notah Begay III, the NB3 Junior Golf National Championship provides competitive opportunities for junior golfers across the United States while promoting character development, community impact, and pathways to higher levels of the game. The series hosts qualifying events nationwide, culminating in a nationally televised championship broadcast on Golf Channel.

“We are excited to welcome BooYaa Golf to the NB3 family,” said Begay, spokesperson for the NB3 Junior Golf National Championship. “BooYaa’s brand energy, style, and commitment to the game make them a natural partner for our growing membership programme. Providing every member with BooYaa gear helps create a stronger sense of community among our players while also rewarding them for being part of the NB3 movement.”

For BooYaa, the collaboration represents another milestone in the brand’s growing international footprint.

Founded in South Africa by Ruan Lotz and Johan van Greune, BooYaa Golf has built a reputation for bold golf and lifestyle apparel that celebrates the energy, personality, and shared moments that make the game special. The brand has expanded steadily beyond South Africa in recent years, with a growing global presence and partnerships across multiple markets.

“Golf is evolving, and the next generation of players is bringing incredible energy to the game,” said Van Greune, Group CEO at BooYaa Golf. “Partnering with the NB3 Junior Golf National Championship allows us to support young golfers who are chasing big dreams while also welcoming them into the BooYaa community. Seeing NB3 members wearing BooYaa gear on and around the course across the United States is something we are incredibly proud of.”

Beyond providing apparel, BooYaa will also feature across NB3 digital platforms, membership communications and select tournament activations throughout the season.

As junior golf continues to grow globally, the NB3 platform has become an important stepping stone for young players looking to test themselves in elite competition while developing the character and discipline required to succeed at the highest level.

Through the partnership, BooYaa Golf will play a visible role in supporting that journey, connecting its distinctive brand of golf culture with the next generation of players and families across the United States.

For BooYaa, it is another opportunity to do what the brand has always aimed to do: celebrate the moments that make golf unforgettable.