South African apparel brand BooYaa is entering its next phase of international growth by expanding its presence in markets such as New Zealand and Mauritius, while continuing its evolution from a golf-led apparel business into a global premium lifestyle brand. The brand, which has grown from a South African startup into a business with a presence in 17 countries, says its next stage will be shaped by stronger systems, local market partners and a product range designed to move

The Sunshine Tour is expanding further into Africa with the historic launch of the new Rwanda Open from 24-27 September 2026, bringing the global vision of the Tour’s Strategic Alliance with the DP World Tour and PGA TOUR to the continent. The R2.5-million tournament will take place at the prestigious Kigali Golf Club in partnership with Visit Rwanda, the Rwanda Ministry of Sports and the Rwanda Golf Union and will include live television coverage on SuperSport. In a true sho

Lucas Herbert didn't just win LIV Golf United Kingdom Presented by JCB. He rewrote the LIV Golf record book doing it. The Ripper GC star closed with a 10-under 62 on Sunday to finish at 30-under for the tournament, a wire-to-wire victory by six shots that stands as the lowest winning score in LIV Golf League history. Along the way, Herbert also set the league record for most birdies in a single tournament with 30 and the record for most combined birdies and eagles in a tourna

Lucas Herbert cannot be stopped right now. The Ripper GC star followed his record-setting opening 61 with a 6-under 66 in the second round of LIV Golf UK Presented by JCB 2026, extending his individual score to 17-under through 36 holes while grabbing a four-shot lead. It wasn't quite the flawless golf of Thursday but Herbert was candid about keeping perspective on a day that would have looked excellent by any other measure. "If you hadn't have played that round yesterday, yo

Not even a triple-bogey finish could stop Louis Liebenberg from winning his breakthrough Betway Big Easy Tour title at Krugersdorp Golf Club on Thursday. Liebenberg, who plays out of Glenvista Country Club, along with Centurion Country Club’s Charl Barnard, were three shots clear of the field coming into the final round if this 54-hole event. Barnard struggled to get going and eventually shot an unwanted 81 while Liebenberg soared to the summit of the leaderboard. He was four

Lucas Herbert and Bryson DeChambeau picked up right where they left off at Royal Birkdale. Herbert, who has been the hottest Ripper GC in recent weeks, fired an 11-under 61 in the opening round of LIV Golf United Kingdom Presented by JCB at JCB Golf & Country Club. The bogey-free effort broke the course record of 62, set four years ago at an event when the layout also played to a par of 72. It's the lowest score relative to par in his LIV Golf career and a continuation of a s

Louis Liebenberg Louis Liebenberg backed up his opening 68 with a second-round 69 on Wednesday to get his total to seven-under for the week, tying the lead with Charl Barnard ahead of the final round at Krugersdorp Golf Club. Liebenberg’s second round was characterised by four birdies and a solitary drop. “It was more of the same, I guess,” said Liebenberg, referring to how his second round was any different to his first. “Compared to yesterday, maybe I hit a few more greens

Daniel Cronje was pleased to shoot a round of 67 in Tuesday’s opening round of the 6th Betway Big Easy Tour event at Krugersdorp Golf Club. “I’m very happy,” said Cronje after his round. “It’s been a while since I’ve had a good start so I am very happy with my performance today. I took a three-week break from the game; this is my first tournament back. “I was struggling and the game felt like it wasn’t in a good place; maybe I was over-golfed. A rest was needed and I feel mor

Legion XIII is the hottest team entering this week but there are plenty of others who are trending nicely as the action nears at JCB Golf & Country Club. As the LIV Golf League heads to JCB Golf & Country Club for LIV Golf United Kingdom Presented by JCB, the stage is set for the 10th stop on the schedule. Last year, Torque GC Captain Joaquin Niemann claimed the individual title with a three-shot victory over RangeGoats Golf Club Captain Bubba Watson, while Legion XIII took h

Casey Jarvis. Sunshine Tour Investec South African Open champion Casey Jarvis achieved a career-best finish in the Majors with his tied sixth place in The Open Championship at Royal Birkdale. Jarvis, who qualified by virtue of his victory in the Investec South African Open at Stellenbosch Golf Club earlier this year, produced a strong final round of 66 to finish as the leading South African on six-under par – four strokes behind champion Ryan Fox. “It was a lot of fun out the

South African golf and lifestyle apparel brand BooYaa Golf is bringing its on-course energy to the 2026 Sunbet Challenge Series, supplying custom player kits for selected VIP and Pro-Am experiences during Sunshine Tour tournament weeks. The involvement gives BooYaa a direct presence at some of the country’s most recognisable professional golf events, where guests, sponsors, VIPs and Pro-Am players can share the course with professional golfers before the tournament pressure f

Branded apparel should do more than carry a logo. It should feel good, look considered and be something people are happy to wear after a golf day, team event, or year-end function. BooYaa is bringing its premium apparel approach to corporates, clubs, sports teams and event organisers through its custom branding and corporate apparel offer, giving clients a simple way to kit out their people in clothing that feels designed, wearable and worth keeping. The offer covers corporat

Michael Hollick eagled the last to snatch his maiden DP World Tour title and deny fellow South African Hennie du Plessis at the 2026 BMW International Open. The 39-year-old rookie shared the overnight lead heading into Sunday's final round and was briefly three shots behind his compatriot with two holes to play at Golfclub München Eichenried. However, Du Plessis, who narrowly missed out on his first win at this level on three consecutive starts in Africa earlier this season,

England’s Daniel Smith rallied from behind to claim his maiden Betway Big Easy Tour win, thanks to a final-round 70 at Akasia Golf Club on Friday. His total of seven-under-par 209 proved enough for the Englishman to walk away with a one-stroke win over Wandre Snyman. Smith’s final round featured five birdies and three dropped shots. “Today was stressful, actually,” admitted Smith. “I started the round a couple behind and then it got quite tight towards the end of the front ni

Ruan de Smidt produced a hard-fought one-under-par 71 in round two of the Betway Big Easy Tour 5 at Akasia Golf Club, taking his total to seven-under and two shots clear of England’s Daniel Smith ahead of the final round. Knowing that it was always going to be a challenge backing up his bogey-free opening round of 66, De Smidt was ready for the challenge. Things proved challenging indeed on day two as strong winds kept gusting for the entire second round in Pretoria. Staring

Ruan de Smidt fired in a perfect six-under-par 66 opening round in this week’s fifth Betway Big Easy Tour event, taking a two-shot lead at Akasia Golf Club on Wednesday. Scheduled to start on Tuesday, this fifth event was moved to start on Wednesday, owing to the nation-wide protests which have been widely publicised. De Smidt started off with a birdie on one and then another on the third hole. He kept things steady in the next three holes, walking off with pars on all three

BooYaa Golf has never been designed to blend in. From bold prints to confident colour, the brand has built its identity around golf apparel with presence. But what makes a BooYaa piece unmistakable is not only what people see from a distance. It is what they notice up close: the texture, the finish and the details they can feel. That is where BooYaa Golf’s signature silicone detailing comes into its own. The raised silicone elements across BooYaa Golf garments are designed to

Jordan Wessels came out firing on all cylinders in the first round of the fourth Betway Big Easy Tour event, carding an almost-perfect eight-under 64 to lead by three at Glenvista Country Club. The recently-turned-professional Wessels started his round in the afternoon when Thabiso Ngcobo had already set the clubhouse lead at 4-under par. A bogey on the first hole threatened his round quite early on but the 21-year-old had other ideas. He recovered from that early setback wit

Vuyisani Makama says while turning professional has had its own challenges in the early stages of the season, he is beginning to find his feet among the elite in the professional ranks. The 19-year-old Makama turned pro early in the year and has had a fair taste of the professional game, having started a number of events on both the Betway Big Easy Tour and the Sunshine Tour. “Through the first six events, I think the main difference is the quality of the players; better play

South African lifestyle golf apparel brand BooYaa Golf has been named the Official Membership Apparel Sponsor of the Notah Begay III Junior Golf National Championship (NB3 JGNC), one of the most prominent junior golf championship platforms in the United States. The partnership will see every NB3 member receive exclusive BooYaa Golf apparel as part of their membership benefits, including a premium BooYaa Golf hat and shirt. NB3 tournament staff will also wear BooYaa Golf appar