Nestlé Bar One becomes CSA's official snack partner

Cricket South Africa (CSA) has announced Nestlé Bar One as its official snack partner in a multi-year deal.

Nestlé is a leading global food and beverage company with a strong presence in South Africa. Its portfolio includes trusted local brands such as Bar One, a well-established confectionery brand known for its distinctive taste and enduring popularity among South African consumers.

As the Official Snack Partner of CSA, Nestlé Bar One will deliver in-stadium fan experiences and activations at Proteas Men’s and Proteas Women’s matches, supported by nationwide retail campaigns.

Nestlé Bar One will also be launching their partnership campaign, Big Bar One Energy, which celebrates moments that demand both physical and mental energy, reflecting the resilience and determination of the Proteas. The campaign will be activated across retail, match-day, broadcast, and digital platforms, bringing to life the idea of Energy for a 25-hour day.

CSA Chief Executive Officer, Pholetsi Moseki, commented: “We are proud to welcome Nestlé Bar One to the CSA family.

“Nestlé Bar One is a natural fit for CSA, given its portfolio of trusted brands, its focus on innovation and its commitment to making quality products accessible.

“As an organisation, we value partnerships that support performance, inclusivity and broad participation in sport and this collaboration reflects our shared focus on energy, resilience and engagement at every level, from grassroots to Proteas.”

Speaking on the partnership, Nicole Roos, Market Head for Nestlé in the East and Southern Africa Region (ESAR) commented: “Nestlé Bar One's partnership with the Proteas is built on moments that demand everything; physically, and mentally. ‘Big Bar One Energy’ is about owning those defining moments that change the course of a game, a season, or a career. From split-second reactions to hours of relentless concentration on the field, the Proteas embody the same resilience and determination that sit at the core of Nestlé Bar One.

“This is more than just a partnership; we see it as a long-term commitment. A commitment to the ‘Big Bar One Energy’, high performance and to the power of sport to unite people across backgrounds and generations. Nestlé Bar One is honoured to stand by the Proteas as they continue to represent our country with pride.”

CSA has also announced SHREY as its Official Helmet and Luggage Partner in a five-year partnership.

The agreement, which runs until 2030, covers the Proteas Men’s and Proteas Women’s national teams, as well as all home international matches played in South Africa. Through this collaboration, players will be equipped with world-class protective gear designed for the demands of modern, high-intensity cricket.

The partnership also includes in-stadium visibility, digital and social media promotions, fan engagement initiatives, and hospitality access during home internationals, while supporting the complete player journey through advanced protection and premium travel solutions.

Moseki said: “SHREY is globally recognised for its innovation in cricket protection and has built a strong reputation for delivering high-performance helmets and premium luggage solutions trusted by professional cricketers worldwide.

“This partnership reinforces CSA’s commitment to elite performance standards and player safety, firmly aligned with our strategic pillar of excellence.”

Raghav Kohli, Founder Chief Executive Officer of SHREY, said: “With a shared commitment to performance, safety, and innovation, this partnership marks a significant step in strengthening the professional ecosystem of South African cricket while enhancing player protection at the highest level of the game.”

Cricket South Africa (CSA) has also announced Radar Tyres as the Official Headline Partner and Associate Team Partner to The Proteas and Junior Proteas.

This multi-year partnership affords Radar Tyres logo placement on the training and playing kits of the Proteas Men’s, Proteas Women’s and U19 Men’s and Women’s teams.

Radar Tyres will serve as the Official Headline Partner to the Proteas Men’s and Proteas Women’s T20I teams, an Associate Partner to the Proteas Men’s and Proteas Women’s Test and ODI teams, and the Official Partner to the Proteas U19 Men’s and Women’s teams.

The Proteas Men will debut the newly branded T20I kit in the upcoming KFC T20I series, starting on 27 January in Paarl.

Moseki, commented: “CSA is extremely proud to partner with Radar Tyres, an organisation that shares our values and commitment to excellence. This partnership is a significant milestone, securing support not only for our senior teams but for our junior teams as well.

“This partnership reflects our deliberate approach to working with like-minded organisations, guided by a long-term vision of developing the game, supporting our players and delivering memorable experiences for fans.

“Radar Tyre’s support also reinforces CSA’s commitment to access, excellence and inclusion, strengthening our ability to drive high performance across all levels.”

GS Sareen, Founder, President and CEO of Omni United, said: “Cricket embodies performance under pressure, endurance and consistency, values that are core to the Radar Tyres brand. Becoming the Global Team Partner of the Proteas, marks a significant milestone in our global brand journey.

“This partnership enables us to connect with passionate cricket fans in South Africa and around the world, while reinforcing Radar Tyres’ position as a trusted, performance-driven brand. It also reinforces our long-term commitment to the South African market, brought to life through our ‘One Team. One Drive.’ campaign, and our promise to make premium-performance tyres accessible and affordable for everyday drivers. Lastly, we would like to thank Team ITW Universe for stitching this partnership with CSA and building the brand Radar here in South Africa.”

Cricket South Africa (CSA) has also entered a multi-year partnership with Red Bull as its Official Energy Supplier.

Red Bull will support CSA’s high-performance environment, helping fuel players, teams and moments that demand focus, resilience and innovation on and off the field.

Red Bull South Africa has a strong track record of championing local talent through sport, culture and creativity. With a local-first approach, the brand brings its globally recognised, high-energy ethos to South African athletes and communities, delivering experiences that are uniquely local while aligned to Red Bull’s global mission to Give Wings to People and Ideas.

Red Bull and CSA will work together to create memorable experiences for fans and players.

Moseki, commented: “CSA is delighted to welcome Red Bull as our Official Energy Supplier. Red Bull’s brand ethos is aligned with our vision as South African cricket.

“This partnership goes beyond product supply; it’s about creating an environment where our players are supported to push boundaries, seize big moments and inspire fans.

“Red Bull’s strong local focus and commitment to empowering talent make them an ideal partner for us as we continue to grow the game at all levels.”

Guided by its global mission to Give Wings to People and Ideas, Red Bull is committed to creating high-performance environments that empower individuals to push boundaries, unlock potential and perform at their best.

This partnership with Cricket South Africa reflects a shared belief in developing talent at every level of the game, supporting both men’s and women’s cricket through innovation, opportunity, and a strong local-first approach to growth.