
The Lions have welcomed South Africa’s fastest growing electrical retail franchise, ACDC Express to its family of sponsors and partners. ACDC Express is a South African Electrical Retail and Wholesale Franchise, specialising in Everything Electrical. Established in 2007, the family run business prides itself on providing customers with quality electrical solutions.
Boasting a product range of over 95 000 items, ACDC Express are a company focused on providing quality electrical solutions. Their values of excellence, family and growth are of similar nature to the Lions brand making this collaboration fit for purpose.
ACDC Express CEO, Mario Maio said: "As the fastest growing electric franchise in South Africa, we are extremely delighted to be aligned with a high-performance international brand such as the Lions. As an organisation, we share similar values as the Lions of excellence, hard work and commitment in all aspects of our operations. We look forward to an incredible journey with one of the most recognised teams in world rugby."
The two-and-a-half-year partnership will see ACDC Express appear next to the right collarbone of the Emirates Lions senior team in international competitions and position themselves as an associate sponsor to the Johannesburg franchise.
Ellis Park Stadium Managing Director, Pieter Burger: “We are extremely delighted to have a brand such as ACDC Express as part of the Lions Family. To be aligned with a family-owned entity that has a passion for business and sport is plus for us, and there's no doubt that we are in for an exciting journey.
“The alignment between sports teams and corporate brands locally is once again starting to intensify, with organisations like ACDC Express identifying the value of collaboration while getting closer to heartbeats of sports fans by creating unforgettable experiences."
More about the deal
ACDC becomes an associate sponsor to the Lions.
The electrical retail giant’s logo will appear on the right collarbone of the Emirates Lions senior team as well as the Fidelity ADT Lions Currie Cup team.
This also sees ACDC Express become the official electrical supplier to the Lions.
The deal spans over a period of two and a half years
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