Western Province Cricket welcomes LIFT as official Airline partner

The Western Province Cricket Association (WPCA) and Western Province Professional Cricket (Pty) Ltd (WPPC) are proud to announce a new three-year sponsorship agreement with LIFT.

This partnership marks an exciting new chapter for both organisations, elevating their brands while driving shared value on and off the field, and in the sky.

Effective immediately, LIFT will serve as the Official Airline partner for the World Sports Betting (WSB) Western Province Professional Men’s and Women’s Cricket Teams, covering all current players, permanent staff members and the WPCA Executive Committee.

LIFT, a proudly South African carrier focused on delivering a customer-centric domestic travel experience, is proud to be associated with both WPCA and WPPC.

The agreement sees LIFT gaining increased brand visibility by aligning with one of the country’s most historic cricket unions. The partnership includes LIFT branding at WSB Newlands Stadium and across Western Province Cricket digital platforms.

Western Province Cricket’s Chief Executive Officer, Corrie van Zyl said: “This partnership signals our shared commitment to performance, innovation and national pride. We look forward to seamless travel support and exciting commercial activations and brand integration ahead of the upcoming season.”

Cilliers Jordaan, Chief Commercial Officer at LIFT added: “We’re incredibly proud to be the Official Airline Partner to Western Province Cricket and look forward to supporting the teams as they travel across South Africa. We’re also excited to explore opportunities with the players to bring our signature, unconventional in-flight activations to life, creating memorable fan engagement moments for our passengers.”