Swimming South Africa announces strategic partnership with global sports brand FILA

Swimming South Africa (SSA) is proud to announce a new and exciting partnership with FILA, the iconic global Italian sportswear brand renowned for its legacy of excellence, innovation, and style in international sporting arenas.

This strategic collaboration marks a significant milestone for the federation, as FILA has come on board as the official apparel sponsor. The agreement encompasses athletes competing in the disciplines of Swimming, Water Polo, Artistic Swimming, Open Water Swimming, and Diving, at the upcoming World Aquatics Championships, taking place from 11 July to 13 August 2025.

The partnership was formally announced today at a media briefing held in Rosebank, where Alan Fritz, President of Swimming South Africa, officially unveiled the sponsorship. Fritz expressed the federation’s deep appreciation to FILA for their confidence in and commitment to South African aquatic sports.

“We are incredibly proud to align with a global brand of FILA’s stature,” said Fritz.

“This partnership comes at a pivotal time as we prepare our national teams for the World Championships and look ahead to the Los Angeles 2028 Olympic Games. It is our hope that this collaboration will grow into a long-term relationship that extends beyond apparel, encompassing broader athlete support and innovation in high-performance gear.”

Fritz went on to reaffirm Swimming South Africa’s status as the leading sporting federation in the country, particularly regarding podium finishes at Olympic Games, World Championships, and continental competitions.

“Our athletes have consistently delivered world-class performances across multiple aquatic disciplines and we remain steadfast in our mission to uphold and exceed that standard. We believe this partnership with FILA will not only enhance our teams’ visibility and brand presence on the international stage but also contribute meaningfully to our journey towards sustained excellence,” he added.

Representing FILA at the announcement, Mia Smit offered insight into the brand’s deep-rooted philosophy and the shared values that make this collaboration so compelling.

“Winning is not just about the score - it is about carrying forward a legacy, living with passion, and blending sport with style,” said Smit. “At FILA, our heritage inspires not just champions but a way of life. We are thrilled to partner with Swimming South Africa and to be part of their continued journey of excellence on the world stage.

"This partnership signifies more than just a sponsorship - it reflects a shared vision of excellence, legacy, and innovation. Together, FILA and Swimming South Africa aim to elevate the profile of aquatic sports in South Africa while empowering athletes with world-class apparel and a bold identity on the international stage," she added

Swimming South Africa remains committed to fostering high-performance environments that support athlete development and amplify the federation’s global footprint. This new alliance with FILA underscores the federation’s ambition to partner with global brands that share its values of performance, integrity, and innovation.