S4C Extends ‘Historic’ Free-to-Air Partnership with the United Rugby Championship until 2027
- URC Media

- Sep 10
- 3 min read

S4C’s historic 25-year partnership with the United Rugby Championship has been extended until 2027, ensuring the league remains available on free-to-air television in the UK.
The Welsh language broadcaster holds the unique distinction of having broadcast the league in every one of its 24 seasons, dating back to the launch of the original Celtic League. Now entering its 25th season, S4C will broadcast 20 live games featuring the Welsh regions, while also providing deferred coverage of a further 18 fixtures on its linear channel.
The renewal follows the first four seasons of the BKT United Rugby Championship, which have drawn a combined TV audience of 173 million. The addition of the four powerhouse South African teams has increased on-field competitiveness and fan interest across the league.
A huge factor in that growth has come in digital spaces, and S4C has committed to ensuring that its coverage is as accessible as possible to audiences of all ages. Each live game will be broadcast on YouTube (S4C Chwaraeon), while the reach of these highly anticipated fixtures will also be enhanced by continued digital presence on S4C Clic and BBC iPlayer — all of which will provide commentary in both Welsh and English.
Martin Anayi, CEO of the United Rugby Championship, said: “Our partnership with S4C holds so much value due to their belief in the league from day one. They saw the vision initially held by the Celtic League and embraced our expansion to Italy and then South Africa. They have showcased the extraordinary moments and backed us in the toughest of times.
"They have broadcast the crowning of Scarlets and Ospreys championship teams, and for a quarter century they have focused their cameras on legends of the Welsh and international game who have gone toe-to-toe in our league.
"As a league, we are grateful to ensure that free-to-air coverage of the BKT URC continues across the UK and Ireland thanks to this extension with S4C, and the renewal with TG4 which we announced a few months ago. Professional sport must walk a tightrope in terms of ensuring the game is well resourced while also providing access and awareness to new fans. We are glad to maintain that balance in our new broadcast cycle and I would like to thank everyone at S4C for their continued support of the league and Welsh Rugby.”
Sue Butler, S4C’s Head of Sport, said: “We are delighted to renew our commitment to live BKT URC coverage from September. S4C has always been there for the Welsh regions, with free-to-air coverage that is vital for the game in Wales. We’re looking forward to following the progress of the Welsh regions, with both Welsh and English commentary available on all our platforms for the new season.”
S4C’s Live Fixtures for 2025/26
R1 - Saturday, Sept 27
Cardiff Rugby v Lions, KO: 7.45pm
R2 - Friday, Oct 3
Dragons RFC v Hollywoodbets Sharks, KO: 8.05pm
R3 - Friday, Oct 10
Scarlets v DHL Stormers, KO: 7.45pm
R3 – Saturday, Oct 11
Cardiff Rugby v Connacht, KO: 7.45pm
R4 - Friday, Oct 17
Dragons RFC v Cardiff Rugby, KO: 7.45pm
R5 - Saturday, Oct 25
Cardiff Rugby v Edinburgh Rugby, KO: 7.45pm
R6 - Saturday, Nov 29
Scarlets v Glasgow Warriors, KO: 7.45pm
R7 - Saturday, Dec 20
Ospreys v Munster, KO: 5.30pm
R8 - Friday, Dec 26
Scarlets v Ospreys, KO: 5.30pm
R9 - Thursday, Jan 1
Dragons RFC v Scarlets, KO: 3pm
R10 - Friday, Jan 23
Ospreys v Lions, KO: 7.45pm
R11 - Friday, Jan 30
Benetton v Scarlets, KO: 7.45pm
R11 - Saturday, Jan 31
Ospreys v Dragons RFC, KO: 7.45pm
R12 - Friday, Feb 27
Cardiff Rugby v Leinster, KO: 7.45pm
R13 - Friday, Mar 20
Scarlets v Zebre Parma, KO: 7.45pm
R14 - Saturday, Mar 28
Leinster v Scarlets, KO: 5.30pm
R15 - Friday, Apr 17
Dragons RFC v Vodacom Bulls, KO: 7.45pm
R16 - Friday, Apr 24
Cardiff Rugby v Ospreys, KO: 7.45pm
R17 - Friday, May 8
Glasgow Warriors v Cardiff Rugby, KO: 7.45pm
R18 - Saturday, May 16
Scarlets v Dragons RFC, KO: 5.15pm







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