Oakley joins SA Rugby as official eyewear partner

SA Rugby and Oakley have signed a new partnership, with the world-renowned performance eyewear and lifestyle brand coming on board as the official eyewear sponsor of the Springboks and all national teams.

“As a globally respected performance brand with deep roots in sport, Oakley shares our commitment to excellence, innovation and pushing boundaries at the highest level,” said Rian Oberholzer, CEO of SA Rugby.

“Rugby is a game that demands clarity, precision and resilience and this partnership brings together two brands united by a passion for high performance and inspiring athletes and supporters alike. We look forward to a successful relationship.”

Seth Hulley, Sports Marketing Manager at Oakley, said: “I am extremely excited and proud to announce this partnership between Oakley and the Springboks, which feels like a natural alignment of performance, heritage and global ambition.

“This brings together a brand synonymous with innovation and athlete precision with a team that embodies resilience and national pride, creating a platform that goes far beyond sponsorship to truly inspire fans and athletes alike.”

Oakley has always understood this intersection, designing products that perform at the highest level while making a genuine cultural statement. For SA Rugby, this partnership extends the team's reach into the lifestyle space authentically, whether training in Johannesburg, walking the streets of Cape Town, or competing on the world stage.

Luca Magni, Head of Performance Sports Marketing at Oakley, added: “The Springboks are more than a team. They are a symbol of identity, unity and cultural pride that transcends the game of rugby.

“At Oakley, we're drawn to athletes and teams who shape sport beyond performance, influencing how it's seen, felt and lived. This partnership is about celebrating that impact and building something that connects sport, culture and community in a meaningful way.”