Heineken renews commitment as premium partner of the Sports Business Forum

The Sport Business Forum (SBF25) is delighted to welcome Heineken® as a Premium Partner of the Forum, taking place on 16-17 October at Wanderers Stadium, Johannesburg.

Building on its legacy as a long-term supporter of sport and social connection, Heineken’s partnership reinforces its leadership in championing the power of sport to unite, inspire and celebrate progress both on and off the field.

“Heineken’s support is a testament to their belief in the role sport plays in driving positive social and economic impact,” said Sgwili Gumede, SBF Convener. “Their involvement at SBF25 will help elevate discussions around fan culture, sponsorship evolution and sport’s role in shaping a more inclusive future.”

Heineken will feature prominently across the two-day Forum, including networking sessions, hospitality experiences and key discussions exploring how brands can align purpose with passion through sport. The brand’s partnership will also extend to select pre-event and social experiences celebrating the convergence of sport, lifestyle and business.

Andrea Quaye, Heineken Marketing Director, commented: “Heineken has always celebrated the moments that bring people together - and sport is one of the most powerful expressions of that. We’re proud to continue the Sport Business Forum as it grows into Africa’s leading sport business platform.”

Now entering the 2025 edition, the Sport Business Forum serves as a dynamic meeting point for leaders in sport, business, media and investment under the theme “Championing Growth and Sustainability in Global Sport”.