EPCR, the tournament organiser of the Investec Champions Cup and EPCR Challenge Cup, announced on Thursday that Macron will join the partnership family as Official Technical Apparel Partner from the 2024/25 season.
EPCR joins a number of other major rugby properties in linking up with the Italian sportswear brand, including World Rugby’s match officials, Scottish Rugby, the WRU, Italia Rugby, Sale Sharks, Ospreys, Edinburgh Rugby, Connacht Rugby, Section Paloise and Cardiff Rugby.
The new partnership, which starts in the forthcoming 2024/25 season, will see Macron provide kit for EPCR’s more than 300 Match Officials, as well as staff apparel and a complete line of merchandise for the Investec Champions Cup, EPCR Challenge Cup and both Finals.
The new technical sportswear lines will be characterised by Macron’s high-performance, technical and sustainable design, made from innovative fabrics capable of delivering the maximum performance and comfort needed to carry out the essential role of refereeing and running the game. In addition to the latest technology, the new garments will feature exclusive, modern designs and will be finished with the greatest attention to detail.
“We are delighted to announce our new partnership with EPCR, which further reinforces our standing in the world of rugby, where we are establishing ourselves as the number one brand,” declared Gianluca Pavanello, CEO of Macron.
“This new agreement is further recognition of the hard work, research and development that we have put into this sport and that has led to the development of highly innovative sportswear. Analysis of the needs of match officials in recent years has enabled us to create more advanced, higher performance kits that better suit the role these professionals have to fulfil on the pitch. We are proud that a growing number of rugby match officials – the latest being those of EPCR – are now taking the pitch with the Macron Hero on their shirts.”
Jacques Raynaud, CEO of EPCR, added: “We are thrilled to announce this partnership with Macron as our new official technical apparel partner. With the development of their innovative, high-performance sportswear, Macron are fast becoming the number one sportswear brand in rugby, and we are excited to join forces with them to deliver both match officials’ kit and staff apparel.
“Macron is known for cutting-edge, high-performance sportswear and we are looking forward to seeing them bring their Italian flair to our EPCR kit.
“We are also delighted to partner with a brand with such strong credentials in the sustainability space through their Macron 4 The Planet programme, strengthening our commitment to partnerships with purpose embedded in our impACT sustainability strategy.”
The official EPCR Match Official kits will be revealed ahead of the 2024/25 season, with the lines of fan merchandise to be revealed and released on EPCR’s online store.
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