Dad deserves a tee time, so make his next round legendary

This Father’s Day, BooYaa Golf, South Africa’s premier golf apparel brand, is flipping the script. Instead of giving Dad the usual socks, slippers or "World's Okayest Golfer" mug, why not give him the one thing he truly wants: a guilt-free tee time.

Let’s be honest. Dads do a lot. From fixing that leaky tap (eventually) to being the unofficial family Uber driver, they carry emotional and financial loads without asking for much in return. And when they do finally get a moment to themselves? It's usually interrupted by WiFi complaints or being asked where the tomato sauce is.

Golf is more than just a hobby for many dads. They see it as their sacred escape. It’s fresh air, quiet fairways, good banter, and maybe even a birdie or two (or three-putts but we don’t talk about those). It’s how they reset, recharge and return to the family with a little more patience, a little more swagger and a lot less stress.

"We believe golf isn’t just a game for dads. It’s therapy, it’s freedom, and it’s joy," says Chantelle van Greune, Head of Marketing at BooYaa Golf. "And nothing fuels that joy quite like wearing gear that looks good, feels great and says 'I’ve still got it.'"

BooYaa Golf is built for dads who want more than plain polos and neutral tones. It’s for dads who want to make a statement. Whether he's a scratch golfer or just out there for the vibes, BooYaa lets him show up with confidence.

So this Father’s Day, let him play. Let him swing big, laugh loud, and walk the course in style. Because if he can shout it, he can wear it. This isn’t just golf. This is BooYaa.

Premium quality. Built for winners. Worn by legends.