BooYaa unveils new Lifestyle Collection

BooYaa Golf, South Africa’s premier golf apparel brand, is kicking December off in style with the launch of its first dedicated Lifestyle Collection, featuring three premium shirts designed to move effortlessly between the fairway and everyday life: Honeyflage, Maui and Stud.

The new range is all about what BooYaa does best by delivering premium quality, bold personality and gear that is as comfortable at a braai or beach bar as it is on the back nine.

“We always say BooYaa is more than just golf, it is a lifestyle,” says Chantelle van Greune, Head of Marketing at BooYaa Golf. “This collection is exactly that idea in shirt form. Whether you are on the course, in the clubhouse, or out for the night, we wanted pieces that feel premium, look sharp and still carry that unmistakable BooYaa attitude.”

The Honeyflage – Premium Lifestyle Collection 2026 shirt takes the spirit of camouflage and turns it up a notch, making it louder and more confident. With warm honey tones and a sleek, modern pattern, it keeps the South African edge without trying to blend in. Built on BooYaa’s premium performance fabric, Honeyflage is sharp, athletic and made for long days that roll straight into late-night missions.

Where Honeyflage brings the bold, Maui – Premium Lifestyle Collection 2026 brings the calm. Inspired by salt air, sunsets and that first deep breath when you finally clock out, Maui is pure island energy. Light, cool, and made for movement, it is the shirt you reach for on off-days that turn into good nights, summer rounds with friends, road trips, and sundowners. One look at the colourway and you get the message that now is the time to stress less and enjoy life more.

Rounding out the drop is Stud – Premium Lifestyle Collection 2026, a piece built around confidence. Clean lines, strong colour and subtle detailing give it a polished, modern feel, while the fabric keeps things cool and comfortable from morning to late. It is bold without trying too hard and designed for anyone who likes walking into a room knowing the fit is already doing some of the talking.

“For us, premium is not negotiable. These shirts are for people who care about how something feels, how it fits, and how it holds up after a full day of real life. You can wear them to play, travel, work, and chill. That is the BooYaa lifestyle. If you can shout it, you can wear it,” she adds.

With the 2026 Lifestyle Collection, BooYaa is making it clear: this is not just golf gear. It is everyday gear for people who live loud, back themselves, and refuse to be ordinary.

To explore the full Lifestyle Collection and shop Honeyflage, Maui and Stud, visit BooYaa’s Lifestyle Collection page at https://www.booyaagolf.co.za/collections/lifestyle-collection.