BooYaa Social Club launched, calls community to back Bomb Squad drop

BooYaa Golf, South Africa’s premier golf apparel brand, has never been just a clothing brand. It has always been a way to show up, back your mates and celebrate the moments that matter. As 2026 begins, BooYaa is giving that spirit a new home with the launch of the BooYaa Social Club, a dedicated community channel designed to bring fans closer to the brand, the people behind it and the stories on and off the course.

Hosted on Instagram, the BooYaa Social Club will share new drops, behind-the-scenes content, ambassador moments and everyday wins from the BooYaa community. From the first tee to the 19th hole, this is where BooYaa people connect, laugh and stay in the loop.

“This is something we have wanted to build for a long time,” says Chantelle van Greune, Head of Marketing at BooYaa Golf. “BooYaa has always been about more than products. It is about energy, personality and celebrating the people who live that lifestyle every day. The Social Club gives our community a direct line into the brand, the drops and the stories that usually stay behind closed doors.”

The launch of the Social Club comes at a perfect time. BooYaa recently released the Bomb Squad collaboration range, created in partnership with South African rugby star Steven Kitshoff and his teammates. The collection has already seen strong demand and BooYaa is using the new community channel to keep fans updated on remaining stock.

“As we head into the new year, we wanted to do something that feels real and personal. The Social Club is where we can talk directly to our people. And right now, that includes a reminder that the Bomb Squad range is still available online. Once it sells out, that is it. Our community will always be the first to know what is happening.”

The BooYaa Social Club is now live on Instagram. Fans are invited to join, stay tuned, and play to celebrate.

Join the BooYaa Social Club here: https://www.instagram.com/channel/AbaxY6oe-ankDeMX/.

Bomb Squad collection available online at: https://www.booyaagolf.co.za.