BooYaa Golf, the premium global golf apparel brand, has proudly announced its collaboration with Derek Ramsay, a celebrated actor and passionate golfer, as its ambassador in the Philippines. This partnership underscores BooYaa’s commitment to introducing high-quality, stylish and performance-driven apparel to golfers in the Philippines and beyond.
Ramsay’s journey with BooYaa Golf began with a shared passion for the sport. “I’ve always loved golf but my busy schedule in movies and theatre left me with little time to play,” says Ramsay. “Now that I have more time to focus on the game, BooYaa reached out to me and I instantly felt their passion. After trying their merchandise, I was blown away by the attention to detail and quality. BooYaa’s tagline, ‘Living Golf,’ resonates deeply with me because I live and breathe golf every day.”
Known for taking risks both on and off the course, Ramsay appreciates BooYaa Golf’s bold yet balanced designs. “Their apparel strikes the perfect balance between being loud and fashionable while maintaining the culture of golf. It’s old-school yet modern and it’s athletic while still keeping a classic edge. I love how BooYaa’s style aligns with my personality and passion for the sport,” he says.
With the Philippines’ hot and humid climate, BooYaa Golf’s apparel is designed to meet the unique needs of local golfers.
“The materials are breathable and feel cool on the skin, which is essential for playing in our climate. It absorbs sweat effectively, making it perfect for the 40-degree, high-humidity conditions we often face,” says Ramsay.
But BooYaa Golf is about more than just apparel. It is also about making golf more approachable and inclusive.
“Golf is often seen as a sport for the rich here in the Philippines,” says Ramsay. “BooYaa changes that perception by offering premium quality at affordable prices. Their fun and vibrant designs make the sport more accessible and enjoyable for everyone, from kids to seasoned golfers.”
Since its launch in the Philippines, BooYaa Golf has seen tremendous growth and enthusiasm among local golfers.
“It’s only been six months and BooYaa is everywhere. From interclub competitions to kids’ championships, you’ll see golfers proudly wearing BooYaa apparel. The brand has truly made golf more fun and approachable, especially for younger players,” says Ramsay.
BooYaa Golf’s presence in the Philippines continues to expand with significant events and initiatives.
“We have an eight-day tournament this February where BooYaa will have a dedicated booth. We are also partnering with indoor golf venues and setting up stores in malls. This year is packed with exciting plans, including a vibrant April tournament showcasing BooYaa’s diverse styles with over 200 players sporting the brand.”
For Ramsay, aligning with BooYaa Golf was a natural choice.
“As a celebrity, I’m careful about the brands I endorse. I’ve built a reputation for aligning with brands that I believe in and stick with for the long term. BooYaa’s commitment to quality and passion for the game sparked something in the market that I couldn’t ignore. I’m proud to be part of this journey,” he says.
With Derek Ramsay as its ambassador, BooYaa Golf is poised to make an even greater impact in the Philippines. Together, they aim to redefine the sport’s culture, making it more inclusive, stylish, and fun for all. As Ramsay puts it, “Be YOU… Be BooYaa.”
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