The ‘cool kid’ and innovator of South African insurance, King Price, has been announced as the Proud Insurance Partner of Betway SA20. The award-winning insurer will bring its trademark culture of fun and innovation to the League - with a special focus on celebrating one of the most essential roles in every match: the match officials. Established in 2012 as a passionate and disruptive start-up, King Price has scaled into a multi-billion-rand entity and a leading player in the